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Here’s the five-second leadership demonstration: put your hand up against someone else’s—palm to palm. Push on their hand with yours without saying a word. Give a little, gentle push. What did they do? What did you feel? They pushed back. You felt resistance. As a manager, are you a pusher or a leader? Think about…
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Imagine, if you will, a racecar driver taking high-speed turns, side by side with his competition, with his attention fixated on the tires, head half out the window, looking for wobbles, feeling for vibrations, listening for odd noises; then focused on the engine via the gauges and any interruptions in the normal growl of the…
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How is a 3-year-old child smarter than a CEO? The 3-year-old drives towards root cause. I’ll explain. If there was ever a worthwhile obsession to have, an obsession with root cause is it. Think about that stereotypical 3-year-old and that word he or she keeps asking—why? Every answer is followed by another why? The child…
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We are, as I’m very sure you’re well aware, in a digital age. Just about every one of us receives media digitally and does so every day. For those of us on the content creation side, this has changed the paradigm for how media needs to be put together. Not that long ago, the main…
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People and peanut butter have a lot in common. Just like people, there are all sorts of peanut butter varieties. Not only is there the classic distinction of creamy versus chunky, but there are all sorts of brands. Like people, there’s plain and there’s salty, but I’m still talking about peanut butter. There’s generic and…
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Do you like being lectured? How about being pitched something over the phone? What about a conversation with a trusted, good friend that you can readily relate to and who has something interesting to say? That last one sounds like the desirable option, of course. That’s how you should approach writing. Engage the audience. We…
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If you read enough of the writers that are considered to be the greats, you’ll quickly realize that the rules, as far as grammar goes, are made to be broken. Writers such as Hemingway and Twain took certain liberties, but they also knew good writing was no accident. Below are some quotes from well-known authors…
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Saying the cover of a magazine is the single most important page isn’t exactly the most profound statement to be made about media. And yet many magazine architects seem to ignore the fundamentals of cover crafting. Making matters worse, covers, especially cover lines, are often the last thing checked off the list, whipped up as…
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