We are, as I’m very sure you’re well aware, in a digital age. Just about every one of us receives media digitally and does so every day. For those of us on the content creation side, this has changed the paradigm for how media needs to be put together.
Not that long ago, the main reason people used media was to be informed. Newspapers and the evening news ruled the media landscape. If we identified three key components or goals of content, originally it would be: informing, inspiring and entertaining. Informing would have been ranked number one with the other two battling for a very distant second. This has changed.
Digital media has shifted this for a variety of reasons. One significant reason is we now have access to an amazing amount of media. It’s not almost overwhelming, it is overwhelming. If you want to compete, you simply have to be entertaining. Short attention spans are getting shorter and they are getting that much harder to grab in the first place.
Notice the key components are the same. Content, for the most part, still needs to be informative. Only the order has changed. When it comes to consumer media that works the focus is: entertain, inspire and inform–in that order.
matt higgins 
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