matt higgins

Category: leadership

  • 5 ways to communicate like a leader

    Everybody wants to be the boss, to be in charge. But what ambition doesn’t tell you is leading is hard work. For some people it just doesn’t come naturally. Or maybe all they’ve been shown is bad examples. I usually say good leadership starts with leading by example, and while…

  • avoid gtm fails

    The big reveal. The unveiling. Go to Market, and specifically the launch, is probably one of the most exciting aspects of marketing. It’s a thrill. What makes the building anticipation so palpable is partly all the work that goes into the GTM process and partly the fun of watching the…

  • excuse or explanation. it’s a fine line and does it really matter?

    Things go wrong. If you haven’t heard, how we react to adversity is a strong reflection of character. Managers, like everyone, want success. When success isn’t achieved and we think about those previously mentioned things that went wrong, we naturally want to know why. We have questions, and by the…

  • are you a pusher or a leader?

    Here’s the five-second leadership demonstration: put your hand up against someone else’s—palm to palm. Push on their hand with yours without saying a word. Give a little, gentle push. What did they do? What did you feel? They pushed back. You felt resistance. As a manager, are you a pusher…

  • lead like a racecar driver

    Imagine, if you will, a racecar driver taking high-speed turns, side by side with his competition, with his attention fixated on the tires, head half out the window, looking for wobbles, feeling for vibrations, listening for odd noises; then focused on the engine via the gauges and any interruptions in…

  • the 3-year-old vs the ceo

    How is a 3-year-old child smarter than a CEO? The 3-year-old drives towards root cause. I’ll explain. If there was ever a worthwhile obsession to have, an obsession with root cause is it. Think about that stereotypical 3-year-old and that word he or she keeps asking—why? Every answer is followed…

  • people and peanut butter

    People and peanut butter have a lot in common. Just like people, there are all sorts of peanut butter varieties. Not only is there the classic distinction of creamy versus chunky, but there are all sorts of brands. Like people, there’s plain and there’s salty, but I’m still talking about…