writing
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I’ve seen countless graphics on LinkedIn and social media about leadership, but the most popular one seems to be the boss vs. leader meme. It adequately makes the point that a boss barks orders, while a leader helps handle the load. And, if you think about the illustration, it appropriately demonstrates that the boss actually…
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Two questions I’ve heard a few times are “What is marketing?” and “What is copywriting?” I find marketing pretty easy to define, but copywriting seems to mean slightly different things to different people, even in the marketing space. The “debate” really is what is content and what is copywriting. Here’s the deal: not all outward-facing…
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I don’t know it all, but I’m not concerned because you don’t either. No one does. But the longer we do something the more experience and, usually, better we get. This is true as true of copywriting as it is of, say, welding. A downside of experience, however, is the potential for complacency. So, instead…
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AI is one of the hottest topics, not just in marketing, but in business, government, and personal lives. It’s impacting everything, and at times AI is amazing and at times it’s undeniably controversial. So where does AI fit in with marketing? Is it the answer for everything or is marketing not the place for AI?…
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If you read enough of the writers that are considered to be the greats, you’ll quickly realize that the rules, as far as grammar goes, are made to be broken. Writers such as Hemingway and Twain took certain liberties, but they also knew good writing was no accident. Below are some quotes from well-known authors…
MATT HIGGINS 