marketing
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As a copywriter, you should constantly strive to improve your writing. Here are five easy to implement tips for better copywriting. CTA Isn’t an Afterthought If your email, banner or social ad, or other copy calls for a CTA (Call to Action), write it first. Almost everyone writing marketing copy writes their CTA last, as…
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In 1986, you paid for reach. In 2026, you’re still paying for reach. Whether you’re selling a toothbrush or accounting software, you want eyeballs, so you market across multiple channels, pull a bunch of marketing levers, and add up the reach. 10-thousand people. 10-million people. One billion pea . . . not so fast. If…
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“We are everywhere on social. We’re spending a ton of money. We’re doing email. Why isn’t it working?” Why do brands who value marketing and are thus willing to commit a budget to marketing fail to see the expected results? There are a variety of reasons, of course, but a common theme is despite spending…
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“We want to scale.” That’s great . . . but scale is also one of the most overused and misused buzzwords in marketing right now. Scale is not interchangeable with grow. If you spend $100 to produce products resulting in $200 in revenue and then double your production at a new cost of $200 with…
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Lifestyle is a term that gets thrown around a lot in marketing. We hear it so often it’s hard not to wonder if every brand claiming to be or looking to be a lifestyle brand really is a lifestyle brand? The obvious answer is no. Traditional Definition In marketing classes, the Pilates fitness method, originating…
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You’re selling something. Whether it’s a new energy drink, a SUV, or SaaS for doing inventory, if you’re in marketing, you’re selling something. The question is: who are you selling it to? Most people instinctively do the basics of audience identification. If they’re selling a new energy drink that’s all-natural and sustainably manufactured, they know…
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The business world has always been plagued with jargon. Marketing seems especially inundated with the buzzword of the week as old concepts get rebranded or terms get invented for the sake of naming everything. Some terms and acronyms make sense and are helpful, but unfortunately many of these buzzwords, which have gotten out of hand…
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The big reveal. The unveiling. Go to Market, and specifically the launch, is probably one of the most exciting aspects of marketing. It’s a thrill. What makes the building anticipation so palpable is partly all the work that goes into the GTM process and partly the fun of watching the reactions at launch. The opposite…
MATT HIGGINS 