content-writing
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Two questions I’ve heard a few times are “What is marketing?” and “What is copywriting?” I find marketing pretty easy to define, but copywriting seems to mean slightly different things to different people, even in the marketing space. The “debate” really is what is content and what is copywriting. Here’s the deal: not all outward-facing…
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I don’t really use the frameworks described below. Great sell, right? What I mean is I don’t consciously use any of them. You probably don’t either. If you’re a good copywriter, it’s pretty much instinct. But I have a secret trick for these techniques. Before I reveal it, let’s go through the popular frameworks. PAS…
