ai
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I don’t know it all, but I’m not concerned because you don’t either. No one does. But the longer we do something the more experience and, usually, better we get. This is true as true of copywriting as it is of, say, welding. A downside of experience, however, is the potential for complacency. So, instead…
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In 1986, you paid for reach. In 2026, you’re still paying for reach. Whether you’re selling a toothbrush or accounting software, you want eyeballs, so you market across multiple channels, pull a bunch of marketing levers, and add up the reach. 10-thousand people. 10-million people. One billion pea . . . not so fast. If…
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“We are everywhere on social. We’re spending a ton of money. We’re doing email. Why isn’t it working?” Why do brands who value marketing and are thus willing to commit a budget to marketing fail to see the expected results? There are a variety of reasons, of course, but a common theme is despite spending…
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AI is one of the hottest topics, not just in marketing, but in business, government, and personal lives. It’s impacting everything, and at times AI is amazing and at times it’s undeniably controversial. So where does AI fit in with marketing? Is it the answer for everything or is marketing not the place for AI?…
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We’ve all heard the phrase “content is king.” Bill Gates made the phrase buzzworthy when he authored an essay titled “Content is King” back in 1996. Before Gates penned his piece, the phrase was the mantra of Viacom’s Sumner Redstone. Same phrase. Two different meanings. Redstone was talking about the power of ownership and distribution…
MATT HIGGINS 